October 2026
Counter Club launches
The first release of Counter Club, the loyalty card and campaigns tool from Not a Chain. At launch it does the following.
- A stamp card per shop: a target of 2 to 50 stamps and a reward in your words, set on the Loyalty card page.
- A join link and QR code for the counter. Customers join with an Australian mobile confirmed by a texted code, and may add a first name and an email.
- A Members page listing the club newest first, with stamp counts, reward codes waiting, joined dates and a Stamp button on every row.
- Reward codes minted the moment a card fills, with the card restarting at once.
- Campaigns to every member who has not opted out: email on Regulars and Local Favourite, text from the shop's own number on Local Favourite.
- An opt-out link in every message, STOP replies handled for texts, and opted-out members marked on the list.
- Three plans: Free (50 members), Regulars ($24 a month, 500 members, 500 campaign messages) and Local Favourite ($69 a month, unlimited members, 2,000 campaign messages, own texting number).
- Billing in the dashboard: card update, invoices, cancel at period end.
- Sign-in by password or by email link, with a password change that signs out other devices.