Guides
Guides for shops with regulars
Practical pieces on running a loyalty card at a real counter: how many stamps, what a regular is worth, how to text without being a pest, and how to launch in week one.
October 2026 · 4 min read
A loyalty card for a bakery versus a bottle shop
Two shops, two very different regulars, two different cards. How the target, the reward, the rule and the messages should differ, worked through side by side.
Read the guideOctober 2026 · 6 min read
A loyalty card for a market stall or pop-up shop
Set a stamp card that suits a weekly or monthly market, works on patchy phone signal, and lets your regulars find out where the stall will be next.
Read the guideOctober 2026 · 6 min read
A year of campaigns for an independent shop, month by month
A month-by-month plan of messages for a shop's club, tied to Australian seasons, holidays and stock, including the months worth leaving quiet.
Read the guideOctober 2026 · 6 min read
Birthday rewards for regulars without storing birth dates
Decide whether a birthday treat is worth offering, what to give, and how to run it at the counter without asking for or keeping anyone's date of birth.
Read the guideOctober 2026 · 5 min read
Choosing a reward that costs little and feels generous
Score possible rewards by what customers think they are worth against what they cost you, with worked numbers for a gelato shop and the traps to avoid.
Read the guideOctober 2026 · 4 min read
Counting what a regular is worth
A regular is worth far more than one sale, and a free coffee costs far less than it looks. The arithmetic a shop should do once before setting a reward.
Read the guideOctober 2026 · 6 min read
Double-stamp days: when they pay and when they cost
Work out whether a double-stamp day will fill a quiet afternoon or just hand regulars their reward sooner, with the sums done for a coffee window.
Read the guideOctober 2026 · 6 min read
Getting every staff member to offer the loyalty card
Why staff stop mentioning the card after the first few weeks, and how to make the offer a habit on every shift, including casuals and new starters.
Read the guideOctober 2026 · 4 min read
How many stamps should a card have?
The right number of stamps depends on how often your regular comes in. A simple way to set it, with worked numbers for cafes, bakeries, butchers and boutiques.
Read the guideOctober 2026 · 6 min read
How to tell if your loyalty card is working
Four numbers to check once a month, where to find each one without special software, and what a healthy figure and a warning sign look like.
Read the guideOctober 2026 · 5 min read
Keeping a stamp card honest without suspecting your regulars
The usual ways a stamp card leaks, from stamping a mate to double presses, what each one costs, and simple rules that stop it without accusing anyone.
Read the guideOctober 2026 · 4 min read
Launching the card in week one
A day-by-day plan for the first week of a loyalty card at a shop counter: what to set, where the QR goes, what staff say, and what to look at on day seven.
Read the guideOctober 2026 · 4 min read
Opening a second till lane on Saturday
When the Saturday queue reaches the door a second lane is the fix. How to run two tills, two stampers and one club without doubling anyone up.
Read the guideOctober 2026 · 5 min read
Rewarding customers who bring a friend into the shop
A simple way to thank regulars who bring in new customers, what it costs for each new regular, and why you should never ask for friends' numbers.
Read the guideOctober 2026 · 6 min read
Switching regulars from paper stamp cards to a digital card
How to honour every stamp on the old paper cards, set a cut-off month, and move your regulars across without anyone feeling short-changed.
Read the guideOctober 2026 · 4 min read
Texting customers without annoying them
The law on marketing texts in plain words, and the habits that keep a shop welcome: consent, saying who you are, a way out that works, knowing when to stop.
Read the guideOctober 2026 · 4 min read
The regular who never joins anything
Every shop has a loyal customer who will not sign up for a loyalty card. Why they refuse, what actually changes their mind, and when to leave them alone.
Read the guideOctober 2026 · 4 min read
What to do with a lapsed member list
A loyalty club always has members who joined and went quiet. What that list is telling you, what you can do about it within the rules, and what you must not do.
Read the guideOctober 2026 · 6 min read
When a regular complains: what to say and what to fix
A five-step way to handle a complaint at the counter, what the Australian Consumer Law expects of you, and how to sort out loyalty card problems.
Read the guideOctober 2026 · 6 min read
Which customer numbers your shop is allowed to text
Ten common places shops keep customer mobile numbers, which of them count as consent for marketing texts, and what to do with the rest.
Read the guideOctober 2026 · 4 min read
Why paper stamp cards leak
A paper stamp card loses customers at four points between the first stamp and the reward. Here is where, why, and what a shop can do about each one.
Read the guidePut the QR by the till this week
Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.