For auto parts stores
A card for the home mechanic who is in most Saturdays
An independent auto parts store has two kinds of regular: the home mechanic who is in most Saturdays for oil, filters and a part they can only describe, and the small workshop that sends someone in midweek. A stamp card on their mobile keeps the counter customers coming to you rather than the big chain. Counter Club runs it with nothing to install.
Torquemore Auto Parts
One stamp per counter visit over $30. Eight earn $25 off.
5 of 8 Three visits to go.
What gets in the way for auto parts stores
The chains have catalogues and points
Your edge is the person behind the counter who knows the part number without looking. A simple stamp card adds one more reason that is easy to say across the counter.
Small spends, often
A $25 bottle of coolant and a $12 fuse are small visits that add up. Stamp per visit over a set spend so the weekly regular fills the card in a couple of months.
Trade accounts are a different deal
Workshops on monthly accounts already have their own pricing. Keep the card for counter customers who pay as they go, and print that on the sign.
A worked example
Auto parts store work, with Counter Club
Torquemore Auto Parts is a fictional two-counter store on the edge of an industrial estate. A home-mechanic regular comes in about three times a month and spends $45 a visit, close to $1,600 a year. The owner sets the card at 8 stamps, one per counter visit over $30, and writes the reward as "$25 off any purchase". The sign under the QR adds: "Counter sales only, trade accounts excluded." A regular like that fills the card in under three months, so the reward costs about $110 a year against $1,600 spent.
The QR is on both counters and on the end of the oil shelf. In six months 380 customers join, and the owner moves to Local Favourite to text them. On the Thursday before a long weekend he sends: "Long weekend service? Oil and filter packs from $59, open 8 to 4 on Saturday." Thirty-four members come in on the Saturday and the most common filter is sold out by noon. The text used 380 of the month's 2,000 campaign messages.
Not a Chain
Auto parts stores on Not a Chain
Not a Chain ranks auto parts stores by their Google rating, adjusted for how many reviews stand behind it, with chains left out. Figures as of October 2026.
See the auto parts stores on Not a Chain. Being listed there has nothing to do with using Counter Club: no listing is sold and no rank changes.
Questions from auto parts stores
Should trade accounts collect stamps?
Keep the card for pay-as-you-go customers. Trade accounts already have their own pricing, and a stamp card on top of it means discounting twice. Say "counter sales only" on the sign.
Can staff stamp from the counter computer?
Yes. Open Members in the browser on the counter computer, leave it open through the day, and press Stamp on the member's row. Two counters can stamp at the same time.
What does an auto parts store text about?
Things a home mechanic plans a weekend around: service packs before a long weekend, a battery check before winter, new stock for a popular model. Once or twice a month is plenty.
Also for
Other shops and services
Barbers
A barber's regular is back every three or four weeks, often on the same day at the same hour.
Counter Club for barbersPubs and bars
A local's best customers turn up every week for the same thing: trivia on Wednesday, the parma on Thursday, the footy on Saturday.
Counter Club for pubs and barsBeauty salons
Beauty regulars return on a cycle: brows every four weeks, waxing every five or six, a facial each season.
Counter Club for beauty salonsPut the QR by the till this week
Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.