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Campaigns

Tell the club something, once, without annoying anyone

A campaign is a single message to every member who has not opted out. Write it, save the draft, press "Send now". Email is on both paid plans. Text is on Local Favourite, from a mobile number that is yours alone. Every message carries the member's personal opt-out link, and the Free plan sends none.

Start freeSee pricing

Free costs no money: you agree to receive marketing from Not a Chain and its partners by email and phone, and can unsubscribe any time. What that means

A text campaign being written on the Campaigns page, sent from the shop's own number. It goes to 205 members: 214 joined and 9 opted out, who are skipped. On the phone it reads "Corner Loaf Bakery: Hot cross buns are on the bench from Thursday, traditional and chocolate. Members get a stamp on every half dozen. Opt out:" and the member's own link. Text is on Local Favourite.

Email campaigns

Email goes to members who typed an address when they joined and then confirmed it from a link we sent them. Nobody else gets email. You write a subject and a message of up to 5,000 characters. The footer tells them why they are getting it and gives the link to stop.

  • Regulars: 500 campaign messages a month
  • Local Favourite: 2,000 a month
  • Only confirmed email addresses

Text campaigns

On Local Favourite your texting number comes with the plan at no extra charge. It is set up for you when the plan starts and shows on the Campaigns page after "Your texts go from"; if the page shows Get my sending number instead, press it once. From then on your texts go from that number, so a reply or a STOP comes to your shop and no one else. A text body is up to 300 characters; the message that lands reads your shop name, a colon, your words, then "Opt out:" and the link. If the words run long the words are trimmed, never the link.

Counting messages

Each recipient is one campaign message against your monthly allowance. The whole send is reserved before anything goes out, so a campaign either fits in this month's allowance or is held back with a note of what you have used. Allowances reset on the first of the month, Melbourne time.

What a campaign is not

There is no scheduling, no segments, no personalisation fields, and no automated message of any kind: no birthday text, no win-back, no reminder. Nothing goes out unless you press Send now. It is one message to the club, now. That is the right shape for a shop with a few hundred regulars and a quiet Tuesday to fill.

After you press Send

The campaign shows as sent with the number delivered. Members who opted out before the send are skipped. Anyone who presses their opt-out link or replies STOP after it is skipped from the next one.

Questions about the campaigns

Can I text on the Regulars plan?

No. Texts need a sending number of your own, and that comes with Local Favourite. Regulars sends email.

Why can I not send from a shared number?

Because STOP replies to a shared number cannot be tied to one shop with certainty. Your own number means your members' replies are yours and your opt-outs are exact.

Do I pay per text?

No. Texts and emails both count as campaign messages inside the monthly allowance of your plan. There is no extra charge per message.

Can I preview before sending?

Save the draft and read it on the Campaigns page. Sending asks you to confirm first. There is no test send to yourself.

Put the QR by the till this week

Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.

Start freeSee pricing

Free costs no money: you agree to receive marketing from Not a Chain and its partners by email and phone, and can unsubscribe any time. What that means