Edit either field on the Loyalty card page and press Save. The change applies to the next stamp anyone receives.
Members keep every stamp they have. If you lower the target below a member's current count, their next stamp fills the card and mints a reward code. If you raise it, they have further to go. Tell regulars when you change the deal, with a note on the counter sign; it is their card as well as yours.
Reward codes already earned keep the reward they were earned under. A code minted when the reward was a free coffee stays a free coffee even if you change the reward to a free loaf the next day. The join page shows the new reward to anyone joining from then on.
Change the card rarely. Once a season is plenty. A card whose deal shifts every month is one regulars stop trusting, and the point of the card is that the regular knows exactly where they stand.
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