For bakeries
A bread card for the Saturday loaf run
Bakery regulars come weekly, often on the same day, for the same loaf. That is a slower rhythm than coffee, so the card needs fewer stamps and a reward that feels like a loaf, not a crumb. Counter Club lets you set both in two fields and stamp at the till with floury hands.
Two Ovens on Pitt
One stamp per loaf. Six earn a free loaf of your choice.
4 of 6 Two loaves to go.
What gets in the way for bakeries
Weekly visits, long cards
A ten-stamp card at one visit a week is ten weeks. A card that long loses people well before the end. A bread card wants five or six stamps.
Paper and flour do not mix
Cards get damp, soft and illegible. A mobile number does not.
Saturday sells out by eleven
Telling the club on Friday afternoon that the sourdough can be put aside until nine is worth more than any discount, and takes one text.
A worked example
Bakery work, with Counter Club
A fictional bakery, Two Ovens on Pitt, opens six days and does most of its trade on Saturday morning. The owner sets the card at 6 stamps, reward: a free loaf of your choice. The QR sits on the bread bench beside the tongs. Staff stamp once per loaf bought, and say so. The card fills in about six weeks for a weekly customer, which is right for bread. On Regulars with 180 members, the owner emails the club once a month about what is coming out of the oven that weekend, to the 60 or so members who gave an email and confirmed it. The Saturday queue is the same length, but more of it is people who scanned.
Not a Chain
Bakeries on Not a Chain
Not a Chain ranks bakeries by their Google rating, adjusted for how many reviews stand behind it, with chains left out. Figures as of October 2026.
See the bakeries on Not a Chain. Being listed there has nothing to do with using Counter Club: no listing is sold and no rank changes.
Questions from bakeries
Should a bread card count loaves or visits?
Loaves, if a regular often buys two. Visits, if most people buy one. Write the rule on the sign and keep it.
Can the reward be a cheaper item than the stamps earned?
The reward is whatever you write. A free loaf of your choice is generous and simple; a free roll feels mean after six loaves. Pick the one you would be happy to be given.
What about wholesale customers?
The card is for the counter. A cafe buying forty loaves a day is a different conversation.
Also for
Other shops and services
Butchers
A butcher's regular might spend fifty dollars a visit and come twice a month.
Counter Club for butchersFlorists
Florists have two kinds of customer: the once-a-year occasion buyer and the regular who takes a bunch home every other Friday.
Counter Club for floristsGift shops
Gift shop customers are browsers first. The card gives them a reason to come back and buy here instead of online, especially in…
Counter Club for gift shopsPut the QR by the till this week
Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.