For dog trainers
A card for the weekly class that keeps owners turning up
Dog training works when owners keep coming: puppy school, then obedience, then the drop-in class that keeps good habits from fading. A stamp card on their mobile, one stamp per class, rewards the owners who stick with it. Counter Club also lets you tell the club when a new course starts or a Saturday class has room.
Heelwork Hollow Dog School
One stamp per class attended. Ten earn a free drop-in class.
7 of 10 Three classes to go.
What gets in the way for dog trainers
Owners stop after the first course
Puppy school finishes, the dog is better, and the owner drifts off. A card that carries on into the next course and the drop-in classes is a reason to keep the habit going.
Classes happen at an oval, not a shop
There is no counter on a sports ground. Put the QR on a laminated card on the equipment box and the join link in your enrolment emails, and stamp from your phone as owners arrive.
New courses need numbers
A course with three dogs barely runs. An email or text to the club before you announce it publicly fills it with owners who already know how you teach.
A worked example
Dog trainer work, with Counter Club
Heelwork Hollow Dog School is a fictional school that runs classes at a local oval on Saturday mornings and two weeknights. A drop-in class is $30, and a committed owner comes most weeks, about 40 classes and $1,200 a year. The trainer sets the card at 10 stamps, one per paid class attended, and writes the reward as "a free drop-in class". A weekly regular earns it about every ten weeks, and the reward costs nothing more than one extra dog in a class that is running anyway.
The QR is on the lid of the equipment box, and owners scan it while the group gathers. Course students are stamped once per class they attend, so a six-week course carries them most of the way to a free class afterwards. Over two terms 130 owners join on Regulars. In January the trainer emails the 95 members who confirmed an address: "Eight places in puppy school, starting again in February. Club members can enrol before it goes on the website." All eight places go to club members within four days.
Not a Chain
Dog trainers on Not a Chain
Not a Chain ranks dog trainers by their Google rating, adjusted for how many reviews stand behind it, with chains left out. Figures as of October 2026.
See the dog trainers on Not a Chain. Being listed there has nothing to do with using Counter Club: no listing is sold and no rank changes.
Questions from dog trainers
Do private sessions count?
Your rule decides. One stamp per paid class or private session is the simplest version; write it on the card at the equipment box and in your enrolment email so owners know before they start.
Can both owners in a household collect stamps?
Each mobile number is its own card. If two people bring the same dog on different nights, each can join, but it is simpler for the household if one person collects.
Should I text the club when rain cancels a class?
A campaign goes to the whole club, so a cancellation for one class would reach owners who were never coming. Use your usual class group for that, and keep the club for news every member can use.
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Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.