For laundries
A card for the weekly service wash and the Monday shirts
A laundry's regulars are as steady as their washing: the student with a weekly service wash, the office worker who drops five shirts every Monday, the family that brings the doonas in when the weather turns. A stamp card on their mobile rewards the routine, and a text to the club tells them when doona season starts. Counter Club runs both from the counter.
Bluegum Wash House
One stamp per drop-off over $15. Ten earn a free service wash.
6 of 10 Four drop-offs to go.
What gets in the way for laundries
Tickets and cards vanish together
A paper loyalty card goes in the same pocket as the drop-off ticket and goes missing at the same time. A mobile number said at the counter cannot be left in a pair of jeans.
Habit is all that keeps a customer
A service wash costs much the same across a suburb, so customers stay out of routine. A card two drop-offs from a free wash is a routine worth keeping.
Seasonal work lands in one week
Doonas and blankets all arrive the first cold weekend, and the machines cannot keep up. A text to the club on Local Favourite in early autumn spreads that work across a month.
A worked example
Laundry work, with Counter Club
Bluegum Wash House is a fictional laundromat with a service wash and dry-cleaning counter beside the self-serve machines. A weekly regular drops off an 8 kilo service wash for $28, about 48 visits and $1,344 a year. The owner sets the card at 10 stamps, one per drop-off over $15, and writes the reward as "a free service wash up to 8 kilos". A weekly customer fills the card in ten weeks, which works out at four or five free washes a year for someone spending more than $1,300.
The QR is on the counter by the scales and on the back of every drop-off ticket. Only counter work is stamped; the self-serve machines are not, and the sign says so. In three months 180 customers join on Regulars, and by the end of summer, with 330 members, the owner moves to Local Favourite.
In the first week of March she texts: "Doona season. Wash, dry and fold any queen doona for $30 until the end of April." Forty-one doonas come in over six weeks instead of in the first cold weekend, and the text used 330 of the month's 2,000 campaign messages.
Not a Chain
Laundries on Not a Chain
Not a Chain ranks laundries by their Google rating, adjusted for how many reviews stand behind it, with chains left out. Figures as of October 2026.
See the laundries on Not a Chain. Being listed there has nothing to do with using Counter Club: no listing is sold and no rank changes.
Questions from laundries
Do the self-serve machines earn stamps?
Only if someone at the counter presses Stamp. The card counts presses, not coins in a machine, so the simple rule is to stamp the service washes and dry cleaning that come over the counter, and to say so on the sign.
What if one person drops off and another collects?
Stamp at drop-off, while the member who joined is standing there. Whoever collects does not need to be a member.
Can the reward cover dry cleaning instead?
Yes, if you write it that way, for example "five shirts washed and pressed free". The card has one reward, so pick the one most of your regulars would choose.
Also for
Other shops and services
Massage therapists
A client who comes once a month for their back is worth far more than the voucher visitor who comes once.
Counter Club for massage therapistsNail salons
Nail clients run to a timetable their own regrowth sets: an infill every two or three weeks, a new set every few months.
Counter Club for nail salonsPet groomers
Grooming runs on the coat's timetable: a poodle cross every six weeks, a short coat for a bath and nails in between.
Counter Club for pet groomersPut the QR by the till this week
Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.