For pet groomers
A card for the dog who is back on the table every six weeks
Grooming runs on the coat's timetable: a poodle cross every six weeks, a short coat for a bath and nails in between. Owners stay loyal to a groomer their dog is happy with, and a stamp card on their mobile is a small, steady thank you for it. Counter Club keeps the card there and lets you tell the club when the Christmas books open.
Brindle and Bath Dog Grooming
One stamp per full groom. Six earn a free bath and nail trim.
4 of 6 Two grooms to go.
What gets in the way for pet groomers
Long gaps between visits
At six weeks a visit, a ten-stamp card takes more than a year. Six stamps, one per full groom, finishes inside nine months and keeps the reward in sight.
Christmas books fill in days
Every owner wants a clean dog for Christmas, and the diary fills the moment it opens. Telling the club a week before the public gives your regulars first pick, which is what loyalty should earn.
Two dogs, one owner
Households with two or three dogs are your best customers. Stamp per dog groomed and their card fills faster, which is only fair.
A worked example
Pet groomer work, with Counter Club
Brindle and Bath Dog Grooming is a fictional two-table salon in a light industrial strip. A full groom for a medium dog is $95, and the typical regular comes every six weeks: about eight or nine grooms and $825 a year. The owner sets the card at 6 stamps, one per full groom, and writes the reward as "a free bath, blow-dry and nail trim". A six-weekly dog earns it in about eight months; a two-dog household gets there in four.
The QR is on the counter where owners hand over the lead and again on the bench where they collect. In four months 160 owners join and the salon moves to Regulars. In mid October the owner emails the 110 members who confirmed an address: "Christmas grooming opens to club members first, from Monday, a week before everyone else. Ring the salon to book." Thirty-four bookings come in over the first two days, and the email used 110 of the month's 500 campaign messages.
Not a Chain
Pet groomers on Not a Chain
Not a Chain ranks pet groomers by their Google rating, adjusted for how many reviews stand behind it, with chains left out. Figures as of October 2026.
See the pet groomers on Not a Chain. Being listed there has nothing to do with using Counter Club: no listing is sold and no rank changes.
Questions from pet groomers
Should a nail trim on its own earn a stamp?
Keep the stamp for full grooms and baths, and leave quick nail trims out. Put the rule on the sign where owners pay so nobody is surprised at collection.
The owner has two dogs. One card or two?
One card per mobile number. Stamp per dog groomed, so two dogs on the same day earn two stamps. The card fills faster, which is fair for a household that brings you double the work.
Can I text the club about a cancellation slot?
On Local Favourite, yes, but every text goes to the whole club. A same-day gap is worth a text only now and then, in one short sentence with the time and the phone number to ring.
Also for
Other shops and services
Pharmacies
An independent pharmacy sees its locals more often than almost any shop on the strip, and competes with discount chains that run…
Counter Club for pharmaciesPhone repair shops
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Counter Club for phone repair shopsPlant nurseries
Nursery regulars come in waves: most weekends in spring, now and then through summer, once in winter for the bare-rooted roses.
Counter Club for plant nurseriesPut the QR by the till this week
Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.