For massage therapists
A card that rewards the monthly massage, not the one-off
A client who comes once a month for their back is worth far more than the voucher visitor who comes once. A stamp card on their mobile rewards the routine, and a text to the club offers the gap a late cancellation leaves. Counter Club does both, and the reward can be extra time rather than money off.
Knotwood Remedial Massage
A stamp per massage of 45 minutes or more. Six earn 15 extra minutes.
3 of 6 Three massages to go.
What gets in the way for massage therapists
The monthly massage is the first thing cut
When work gets busy, the regular treatment is the appointment that slips. A card one or two stamps from a reward is a small reason to keep it.
The reward should be time
Money off a session muddles what the client paid. Fifteen extra minutes added to a paid treatment is easy to give, costs you a quarter of an hour, and every client notices it.
Late cancellations leave holes
An hour cancelled at breakfast is an hour you cannot sell. On Local Favourite, a text to the club that morning offers it to people who already know your hands.
Nobody brings a wallet to the table
Clients arrive in comfortable clothes with their keys and their phone. Their mobile number is all the card they need.
A worked example
Massage therapist work, with Counter Club
Knotwood Remedial Massage is a fictional two-room clinic in a shared health building. A 60-minute remedial massage is $110, and a monthly regular spends $1,320 a year. The owner sets the card at 6 stamps, one per paid massage of 45 minutes or longer, and writes the reward as "15 extra minutes on your next massage". A monthly client earns it twice a year, and each reward costs the clinic a quarter of an hour.
The QR is on the reception desk where clients pay and rebook. In three months 90 clients join on Regulars, and by the following winter the club has 260 members on Local Favourite. One Tuesday at nine, two clients cancel for the afternoon, and the owner texts: "Two 60-minute remedial spots free today, at 2 and at 4. Ring the clinic to take one." Both are taken by ten. The text used 260 of the month's 2,000 campaign messages, so the owner keeps these for genuine gaps, a few times a month at most.
Not a Chain
Massage therapists on Not a Chain
Not a Chain ranks massage therapists by their Google rating, adjusted for how many reviews stand behind it, with chains left out. Figures as of October 2026.
See the massage therapists on Not a Chain. Being listed there has nothing to do with using Counter Club: no listing is sold and no rank changes.
Questions from massage therapists
Can the reward be a free massage?
It can be whatever you write. Extra time on a paid massage is the simpler choice: it costs you fifteen minutes and changes nothing about what the client paid for that session.
Does Counter Club know anything about health fund claims?
No. It holds the member's mobile, an optional first name and email, their stamps and their reward codes. It never sees treatments, receipts or health information, and it is not connected to any claiming system.
Should a 30-minute massage earn a stamp?
Your rule decides. One stamp per massage of 45 minutes or longer keeps the card for the clients who book a full treatment; if most of your regulars book a 30-minute neck and shoulders, count those too and say so on the sign.
Also for
Other shops and services
Nail salons
Nail clients run to a timetable their own regrowth sets: an infill every two or three weeks, a new set every few months.
Counter Club for nail salonsPet groomers
Grooming runs on the coat's timetable: a poodle cross every six weeks, a short coat for a bath and nails in between.
Counter Club for pet groomersPharmacies
An independent pharmacy sees its locals more often than almost any shop on the strip, and competes with discount chains that run…
Counter Club for pharmaciesPut the QR by the till this week
Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.