For jewellers
A card for the batteries, repairs and resizing that bring locals back
Fine jewellery is bought a few times in a life, but a local jeweller sees the same faces far more often than that: a watch battery, a snapped chain, a ring to resize, a clean before a wedding. A stamp card on their mobile counts those small visits and makes your counter the obvious place for the next gift. Counter Club runs the card and the occasional email to the club.
Hollis and Fenn Jewellers
One stamp per job or purchase over $20. Five earn $50 off.
3 of 5 Two visits to go.
What gets in the way for jewellers
Big purchases are rare
Nobody fills a card on engagement rings. Count every paid job or purchase over a small amount instead, so the repairs and batteries carry the card along between the big moments.
Small jobs feel like favours
A $20 battery barely pays for the time it takes to open the watch. A stamp turns it into the first step towards a reward, and gives the customer a reason to bring the bigger job to you too.
Occasions arrive on schedule
Mother's Day, Christmas and the spring wedding season come round every year. An email to the club a few weeks ahead, on a paid plan, reaches people who already trust you with their jewellery.
A worked example
Jeweller work, with Counter Club
Hollis and Fenn Jewellers is a fictional shop with a workshop behind the counter. Most visits are small: a watch battery for $20, a chain repair for $40, a ring resize for $80. A local who comes in every two months for one job or another spends around $300 a year, before any gift. The owner sets the card at 5 stamps, one per paid job or purchase over $20, and writes the reward as "$50 off any purchase over $150". A two-monthly customer fills it in about ten months, and the reward tends to be spent on a gift rather than a repair.
The QR sits beside the tray of repair envelopes, where customers wait while the ticket is written. In four months 120 people join and the shop moves to Regulars. In the third week of April the owner emails the 70 members who confirmed an address: "Mother's Day pieces are in the window. Club members get free gift wrapping and initials engraved on anything over $100." Twenty-three come in before Mother's Day, and nine of them use or earn a reward code while they are there.
Not a Chain
Jewellers on Not a Chain
Not a Chain ranks jewellers by their Google rating, adjusted for how many reviews stand behind it, with chains left out. Figures as of October 2026.
See the jewellers on Not a Chain. Being listed there has nothing to do with using Counter Club: no listing is sold and no rank changes.
Questions from jewellers
Should a free clean earn a stamp?
No. Stamp paid work and purchases, so the card rewards spend rather than favours. The free clean is already the thank you.
Can the reward be a discount on a bigger purchase?
Yes. Write it as the reward, for example "$50 off any purchase over $150", and it appears on the join page exactly so. The six-character code on the member's row is your record that it was earned.
Is an email list worth having for a jeweller?
For a handful of occasions a year, yes: before Mother's Day, before Christmas, and when a local maker's new pieces arrive. Four or five emails a year to people who trust you with their jewellery is a quiet, steady way to be remembered.
Also for
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Counter Club for nail salonsPut the QR by the till this week
Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.