For restaurants
A card for the locals who eat with you once a month
A neighbourhood restaurant lives on locals who come back, more than on visitors who come once. A stamp card on a regular's mobile, one stamp per bill, gives them a reason to choose you on the nights they could cook or try somewhere new. Counter Club also lets you fill a quiet Tuesday with one message to people who already like your food.
Ferro and Fig Trattoria
One stamp per bill over $50. Six earn $30 off your next bill.
4 of 6 Two dinners to go.
What gets in the way for restaurants
The quiet nights pay the rent
Friday and Saturday fill themselves; Monday to Wednesday decide the month. A text to the club on Local Favourite with a midweek reason to come in is the cheapest way to fill those tables.
Who gets the stamp at a table of six?
One bill, one stamp, to the member who pays. Print it on the bill folder or by the till so nobody has to settle it at the end of a good night.
Takeaway regulars go unthanked
The person who collects a pizza every Friday is as loyal as anyone at a table. Stamp the pick-ups too and the card covers both kinds of regular.
A worked example
Restaurant work, with Counter Club
Ferro and Fig Trattoria is a fictional forty-seat restaurant on a suburban high street, with takeaway from the front counter. A local couple who come once a month spend about $110 a visit, which is $1,320 a year. The owner sets the card at 6 stamps, one per bill over $50, dine-in or pick-up, and writes the reward as "$30 off your next bill". A monthly regular fills it twice a year, so the reward costs $60 a year against $1,320 spent.
The QR is printed inside the bill folder and on the pick-up counter, so people scan while they settle up. In two months 180 diners join on Regulars, and by autumn, with 420 members, the owner moves to Local Favourite to text them. On a Monday at eleven she sends: "Two courses for $45 on Tuesday and Wednesday this week, from 5:30. Ring the restaurant to book a table." Twenty-two tables book across the two nights, and the text used 420 of the month's 2,000 campaign messages.
Not a Chain
Restaurants on Not a Chain
Not a Chain ranks restaurants by their Google rating, adjusted for how many reviews stand behind it, with chains left out. Figures as of October 2026.
See the restaurants on Not a Chain. Being listed there has nothing to do with using Counter Club: no listing is sold and no rank changes.
Questions from restaurants
Should a table of four get four stamps?
One bill, one stamp, to the member who pays. Splitting stamps across a table is slow at the end of the night and hard to keep fair. If two members each pay half, each gets a stamp.
Do takeaway orders count?
If your sign says so, yes. Stamp at pick-up, when the member gives their mobile at the counter. Counter Club is not linked to any online ordering system, so a delivery that never reaches your counter cannot be stamped.
Can the reward be a bottle of wine?
Keep it to food. Your liquor licence conditions and state rules on promotions apply to anything involving alcohol, and those are yours to check. Money off the next bill or a dessert for the table raises no such questions.
How often should a restaurant text the club?
Twice a month at most: a quiet-night offer, a new menu, holiday trading hours. Say the nights, the price and how to book, because Counter Club sends the message but does not take bookings.
Also for
Other shops and services
Tattoo studios
A tattoo studio's best clients come back: a sleeve takes several sittings, one piece leads to the next, and flash days bring the…
Counter Club for tattoo studiosCafes
The coffee card is the original loyalty card, and the one most often lost, forgotten or stamped twice by a flustered barista.
Counter Club for cafesBakeries
Bakery regulars come weekly, often on the same day, for the same loaf.
Counter Club for bakeriesPut the QR by the till this week
Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.