For tattoo studios
A card for the collector who keeps coming back for more
A tattoo studio's best clients come back: a sleeve takes several sittings, one piece leads to the next, and flash days bring the regulars in together. A stamp card on their mobile counts the sittings, and a text to the club says when the next flash day is on. Counter Club runs both, and the card never ends up in a drawer with the aftercare sheets.
Sparrowhawk Tattoo Parlour
One stamp per paid sitting of two hours or more. Five earn $150 off.
2 of 5 Three sittings to go.
What gets in the way for tattoo studios
Big pieces are spread over months
A sleeve can be six sittings across a year. Stamping each paid sitting means the card follows the work, not the calendar, and the reward lands while the piece is still in progress.
Flash days need a crowd on the day
A flash day with a slow morning wastes an artist's time. A text to the club on Local Favourite the day before brings in the regulars who wait for exactly this.
Deposits and sittings are not the same
Decide what earns a stamp: a completed, paid sitting, never a deposit. Write it on the counter sign and a rescheduled session never turns into an argument.
A worked example
Tattoo studio work, with Counter Club
Sparrowhawk Tattoo Parlour is a fictional studio with three artists and a front counter. The hourly rate is $180, and a regular collector sits for about three hours four times a year: roughly $2,160 a year. The owner sets the card at 5 stamps, one per completed paid sitting of two hours or more, and writes the reward as "$150 off your next sitting". A regular like that earns it about every fifteen months, worth just under one hour of the artist's time.
The QR sits on the counter where clients settle up after a sitting, so every member is an adult client whose ID the studio has already seen. In six months 150 clients join on Regulars, and with 240 members the studio moves to Local Favourite to text them. On a Friday afternoon the owner sends: "Flash day tomorrow from 11. Forty designs, $150 to $300, walk-ins served in order. Bring photo ID." All three artists are booked solid by one o'clock, and the text used 240 of the month's 2,000 campaign messages.
Not a Chain
Tattoo studios on Not a Chain
Not a Chain ranks tattoo studios by their Google rating, adjusted for how many reviews stand behind it, with chains left out. Figures as of October 2026.
See the tattoo studios on Not a Chain. Being listed there has nothing to do with using Counter Club: no listing is sold and no rank changes.
Questions from tattoo studios
Does a flash piece count as a sitting?
That is your rule. A simple version is one stamp per paid sitting of two hours or more, with flash pieces stamped on flash days only if you say so. Put it on the counter sign so every artist stamps the same way.
Who should we ask to join?
Clients you have already tattooed, at the counter when they pay. They are adults whose ID you have seen, and they know your work. Texts about flash days and openings go to them and nobody else.
Can the reward be a free small tattoo?
It can be anything you write, up to 200 characters. Money off the next sitting suits work of any size; a free small piece suits a studio that does a lot of flash.
Also for
Other shops and services
Cafes
The coffee card is the original loyalty card, and the one most often lost, forgotten or stamped twice by a flustered barista.
Counter Club for cafesBakeries
Bakery regulars come weekly, often on the same day, for the same loaf.
Counter Club for bakeriesButchers
A butcher's regular might spend fifty dollars a visit and come twice a month.
Counter Club for butchersPut the QR by the till this week
Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.