For clothing boutiques
A card that makes the new season a reason to visit
A boutique's regular buys a few times a season and wants to see new stock first. The card rewards the fifth purchase; the campaign tells the club the new season has landed. Counter Club does both from one dashboard without a customer ever installing anything.
Lido and Lane
One stamp per visit over $80. Five earn $40 off your next buy.
4 of 5 One visit to go.
What gets in the way for clothing boutiques
Purchases are infrequent and large
A per-visit stamp with a target of five and a reward worth a real discount fits a boutique. Ten stamps does not.
New season is the whole story
Twice a year the stock changes. Telling the club by email or text, on a paid plan, is how a hundred regulars find out in a day.
Sale periods punish loyalty
If the regular paid full price in March and the stranger got 40% off in June, the card is how you thank the regular.
A worked example
Clothing boutique work, with Counter Club
A fictional boutique, Lido and Lane, sets the card at 5 stamps for $40 off the next purchase. One stamp per visit over $80. The QR sits on a small card by the mirror and at the till. Over a season 130 customers join. In late February, on Local Favourite, the owner texts: "Autumn is in. Club members see it first on Thursday from 5 to 7, with a glass of something and 15% off." Thirty-one come. Six fill a card that evening and use their codes before they leave.
Questions from clothing boutiques
Can I combine the reward with a sale?
That is your rule to write on the sign. A clear option is to say the card reward applies to full-price items only. The software does not enforce it.
Can I stamp an online purchase?
Only when the customer is in the shop and gives you their number. There is no link to a web store.
How often should a boutique message?
New season, a club-only evening, and maybe a birthday month offer. Four to six times a year keeps it welcome.
Also for
Other shops and services
Bottle shops
An independent bottle shop lives on regulars who come weekly. The chains have apps and points; you have a face they know and…
Counter Club for bottle shopsGreengrocers and delis
Greengrocers and delis see the same people more often than almost any other shop, two or three times a week for some.
Counter Club for greengrocers and delisAuto parts stores
An independent auto parts store has two kinds of regular: the home mechanic who is in most Saturdays for oil, filters and a part…
Counter Club for auto parts storesPut the QR by the till this week
Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.