For pet shops
A card for the fortnightly bag of kibble
Pet food is a repeat purchase on a fixed cycle. The person who buys a 15 kilo bag every three weeks is exactly the customer a stamp card is for, and exactly the customer online delivery wants to take from you. Counter Club keeps them with a card on their mobile and a bag free after the sixth.
Barkley Street Pet Supplies
One stamp per bag of dry food. Six earn a free bag up to $60.
4 of 6 Two bags to go.
What gets in the way for pet shops
Online delivery is the competitor
The bag is heavy and the website is easy. A sixth bag free, with the card already on their mobile, is the reason to keep driving to you.
The customer carries a bag, not a card
Hands full, wallet buried. Giving a mobile number across the counter is easier than finding a card.
Seasonal reminders
Flea and tick season, cold nights, the kennel booking before Christmas. A text to the club, on Local Favourite, says it once to people who already shop with you.
A worked example
Pet shop work, with Counter Club
A fictional shop, Barkley Street Pet Supplies, sets the card at 6 stamps for a free bag of the same food, up to $60. One stamp per bag of dry food. The QR is on the counter and on the shelf edge beside the big bags. Within three months 240 households have joined. On Local Favourite with its own texting number, the owner sends one text in October: "Flea and tick season is here. Club members get the vet-brand treatments at 10% off this week." Twenty-six come in during the week. One STOP reply is handled without anyone lifting a finger.
Questions from pet shops
Can the reward be tied to the same product?
Yes, in the reward text, for example "a free bag of the same food, up to $60". You check the member's row when the code appears and hand it over.
What about customers with two dogs?
One mobile, one card. Two bags a visit means two stamps if your rule is per bag. The card fills faster, which is the point.
Can I message about grooming or other services?
Any news about your shop goes to the club. Keep it to things a pet owner would want to know, and keep it to about once a month.
Also for
Other shops and services
Clothing boutiques
A boutique's regular buys a few times a season and wants to see new stock first.
Counter Club for clothing boutiquesBottle shops
An independent bottle shop lives on regulars who come weekly. The chains have apps and points; you have a face they know and…
Counter Club for bottle shopsGreengrocers and delis
Greengrocers and delis see the same people more often than almost any other shop, two or three times a week for some.
Counter Club for greengrocers and delisPut the QR by the till this week
Setting the card takes two minutes. The first fifty members are free, paid for by a marketing consent instead of a card, and the card runs in full from day one.